Canvas Cream
#F7F1E3 · var(--canvas)
Page background, paper base
Brand book · v1.0
A 1970s national-park field guide, run by a family with a station wagon
Everything is printed-paper first: cream stock, screenprint color, ruled notebook lines, rubber-stamp metadata. Warm and slightly faded — never neon, never gradient, never a stock-photo smile.
Color
Six inks, printed on cream
Deep Forest
#1F3D2E · var(--forest)
Primary. Headlines, badges, footers
Trail Olive
#627A1C · var(--olive)
Labels, links, secondary marks
Signal Mustard
#E3AE1F · var(--mustard)
Accent. Buttons, highlights, stars
Canyon Rust
#BD440A · var(--rust)
Eyebrows, week numbers, alerts
Lake Teal
#51889A · var(--lake)
Water, maps, data and charts
Ratio60% cream · 25% forest · 10% olive · 5% mustard and rust combined.
NeverTwo accents in one block. Mustard type on cream. Pure black or pure white.
PhotosWarm faded film, grain visible, greens pushed olive, no cool blue shadows.
Typography
Three voices, no more
Display
Maine
Instrument SerifState names, section titles. Never all-caps.
Body
Tide-pool at Fort Williams
Work Sans Light / Regular18px minimum on the web, 1.6 line height.
Field label
WEEK 14 OF 52
DM Mono, 11px, 0.22em trackingUppercase only. Metadata, never sentences.
Logo
The stamp mark
- The double-rule box is a passport stamp; the number changes to the current week.
- Clear space equals the height of the box on every side.
- Forest on cream, or cream on forest. Mustard only for one-color merch.
- Never rotate, never add a drop shadow, never place on a busy photo without a cream bar.
The weekly grid, seven slots
Mon
Cover card
State name in Instrument Serif on a single flat palette color. Week number stamped top-left.
Tue
4 facts carousel
One big number per slide, cream on forest. Kid-readable in under six words.
Wed
Recipe reel
Overhead, natural light, cream linen. Hands in frame. Ingredient list as the caption.
Thu
Culture / people
Documentary photo, mustard hand-lettered caption bar. Credit the source.
Fri
Map & route
Topographic line art in olive with rust route dots and a teal water fill.
Sat
Family photo dump
Unedited film-grain set. The only slot that breaks the grid.
Sun
Printable / poll
Worksheet preview plus one question to drive replies before Monday's drop.
Rule
Every third row is a color block
So the profile grid reads as printed stripes, not a photo dump.